The concept of the eternity ring was created in the 1960s by diamond merchant De Beers. Edward Jay Epstein stated that at the time the company had a secret agreement with the Soviet Union which, in return for the creation of a “single channel” controlling the world’s supply of diamonds, ‘required’ the purchase of 90-95% of the uncut gem diamonds produced by Russia. The current fashion, particularly for engagement rings, was for a single, large diamond. The Soviet gems, however, were small. To avoid stockpiling, De Beers embarked on a campaign of promotion of jewelry containing a number of small diamonds culminating in the eternity ring, which was aimed at older, married women. One campaign slogan, aimed at husbands, was “She married you for richer or poorer. Let her know how it’s going.”
Eternity rings are often given as the wedding band, with it raising in popularity the last couple of years. A perfect compliment to an engagement ring, its breathtaking design can also stand alone. Have you found the love of your life? Someone you love, respect and cherish?
Because eternity bands have to measure a specific carat weight and be available in different sizes, the diamonds that are chosen must add up to the right total carat weight, be uniformly sized, and all qualify for the desired color and clarity grades. This can be challenging depending on the number of diamonds needed to form the eternity band of that particular size.
A ring can mean so much when it comes to love. It is the precious, and one of oldest symbols of your commitment to another person. An engagement ring, a wedding band and of course, an eternity ring are the most popular. We know what the first two symbolize, but what makes an eternity ring stand out? Why is it seen as so special? For one, the name itself gives us a clue.
It means forever, the diamonds go all the way around, meaning the love you have for that person is a continuous circle that never ends. When you give an eternity ring, it means that you will cherish that person for always, that nothing can break the love you two have for each other. Each diamond on the band can signify all the different moments you have already shared: first date, first kiss, year anniversary, engagement, marriage, honeymoon, and children. If your life has not lead you to accomplish all these important stages just yet, the ring can it can still hold special significance, it will mean the future you want together with that person by your side. Each time your one and only looks down at her hand she will remember all that you two together have already shared, and will continue to do so.
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